Digital wallet & Fintech services
Mama Money is a leading independent, purpose-led fintech company providing foreign nationals with access to financial services - including remittance and other essential banking services (incl. making and receiving payments, savings,
transfers and cash withdrawals).
Overview
Client - Mama Money
Location - South Africa
Industry - Financial Technology
Scope - Product Launch, Visual Development
Responsibilities
Brand Strategy
Creative Direction
Art Direction
Brand Design
Tools used
The helpful money
companion, for the people.
The Fintech solutions brand for the people,
with the people, of the people. We stand
with you, pushing for you in every transaction and making it easier to access financial services that give you fair value.
We are unrelenting in continuously helping
people manage their money better, with ways
that are easier, fairer, and useful.
Solution: Save in USD
Saving in US dollars gives you stability. The USD stays steady, so your money keeps its value — whether you send it home or save it for later.
Problem: 2
The Zimbabwean dollar is unstable, and the South African rand changes often. With currencies always shifting, your savings can lose value quickly, making it hard to plan or support family.
Solution: Flexi Wallet
Mama's Flexi wallet gives you a simpler, smarter way to manage your money. Load anytime by EFT or cash, send instantly, and use it for multiple remittances. You can clearly see your balance and history, and if a transaction fails, your money is refunded straight back into your wallet.
Problem: 1
Managing money across borders can be confusing and slow. It’s hard to track balances, payments, and refunds, and fixing failed transactions can be frustrating. People need a simpler, more reliable way to manage their money in one place.
These colours blend trust, warmth, and freshness. The deep green feels reliable, the lighter greens add a friendly and uplifting tone, and the bright blue brings a modern, tech-forward feel. Together, they create a secure and welcoming look.
Roc Grotesk and Poppins pair well because they strike a balance between boldness and clarity. Roc Grotesk gives headlines a strong, modern feel, while Poppins keeps body text clean and readable. Together, they create a fresh, approachable look that feels confident and easy to understand.
